Jimmy Choo for H&M
16th November 2009
Jimmy Choo’s H&M collaboration finally hit the stores last weekend, after much anticipation! The eighties-inspired party wardrobe definitely does not fall short of expectations, with such stand-out pieces as electric-blue strappy stilettos, vagina-high boots and some slightly odder creations such as crocodile-skin-coated, diamond-encrusted, cowboy-style loafers. What a combination.
H&M’s turn for the glamorous is also featuring the first ever Jimmy Choo ready-to-wear collection, featuring ladies bags, clothes and accessories as well as the designer’s signature items: shoes. The store has rejected its fast-fashion image for this collection, opting for an all-out high-fashion advertising campaign featuring models such as Sasha Pivovarova and Edita Vilkeviciute. The collection is far more luxe than H&M’s usual cheap and chic ranges, so do not expect the usual price tags: prices for clothing range from £40.00 – £150.00, and shoes are priced between £50 – £180.
While H&M may be aspiring to have the next Kate Moss for Topshop collection, I am uncertain that shoppers will feel satisfied by cheap Choo’s. Why bother buying a pair of Jimmy Choo’s if you are likely to see everyone else sporting the very same pair? The appeal of designer clothes should be their exquisiteness, and it seems that this quality has been lost in the H&M collection.
Unfortunately, the collection is not coming to the Nottingham store; Birmingham and Manchester are the nearest stores which are stocking the collection.